Brand board showing client collaborations with sports, wellness, editorial and commercial organisations photographed by Karen Yeomans, London sports and lifestyle photographer.

Brands & Athletes Who Trust My Vision

What My clients have to say about working with me

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As a London-based sports, commercial and movement photographer, I work with elite athletes, global brands, grassroots communities, creative agencies and independent founders. My projects span rugby, boxing, motorsport, yoga, strength & conditioning, editorial features and large-scale brand campaigns.

Whether working pitch-side at international tournaments, documenting women’s sport for editorial publications, capturing fitness brands in live environments, or producing refined portraiture for founders and creative directors, my approach remains consistent: thoughtful preparation, instinctive understanding of movement, calm direction under pressure, and imagery that balances authenticity with visual impact.

Long-term collaboration and trust sit at the centre of my practice. Many of the clients below have worked with me repeatedly across campaigns, launches and events, a reflection not only of the finished imagery, but of the experience of working together.

Below is a selection of testimonials from sports organisations, creative agencies, wellness brands, commercial partners and editorial collaborators.

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SIMON CAMPBELL
Creative Director, Rugby Journal

“I always come back to Karen because she is genuinely one of the best at what she does. During the Women’s Rugby World Cup she captured the heart and soul of the tournament, the images were epic and an inspiration to the game.”

SARAH THOMSON
Head of Art Production, Ogilvy

“Karen is a perfect combination of a great person and a great photographer, professional, accomplished, inventive, thoughtful and kind.”

JENNY MITTON
Managing Partner & Women’s Sport Lead
M&C Saatchi Sport & Entertainment

“Karen is a safe pair of hands, reliable, creative, and a joy to work with. She delivered incredible imagery for our high-profile Women’s Rugby World Cup event.”

LUIZA CRUZ-FLADE
Executive Producer, Territory Studio

“Karen fosters a collaborative, dynamic environment that benefits both teams and clients. Her passion for sport and movement shines through in every frame.”

LIZZY YARNOLD
Double Olympic Champion & Coach

“Phenomenal photos. Karen achieved a huge variety of content in a short timeframe, exactly what I needed for a brand refresh.

JOOLS SAMPSON
Founder, Reclaim Yourself Retreats
(B Corp Wellness Travel Company)

“Her art direction and shoot production are outstanding. The image quality is exceptional. International shoots with Karen are a wonderfully enjoyable process.”

Creating Bold Imagery for Leading
Sports & Lifestyle Brands

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I’ve had the privilege of working with some of the biggest names in sport, fitness, lifestyle brands and organisations that share my passion for authenticity, movement, and storytelling.

From global giants like Nike and Red Bull to elite sports organisations such as World Rugby, RFU, GB Boxing and the ECB, my work is all about capturing energy, emotion, and impact. Whether it’s an advertising campaign, editorial feature, or commercial shoot, I bring 100% dedication to delivering powerful imagery that speaks to your audience.

Looking for a photographer who understands the essence of sport and lifestyle branding?

Let’s collaborate. Get in touch!

REBECCA GULVIN
Studio Owner, Seven Chakras

“Karen was proactive in planning and ensured the shoot ran smoothly. I got exactly the content I needed.”

KINO MAC GREGOR
Founder, Kino Yoga | Miami Beach

“Karen captured the deepest essence of the moment. Daring, fun and with a keen eye for a powerful image.”

SUE ANSTISS
CEO, Fearless Women
Co-Founder, Women’s Sport Collective

“Karen did an amazing job photographing my book launch. Aside from the magnificent images, she is such a wonderful presence to have at events.”

JENNY FLETCHER
Girls on Track Programme Manager
Motorsport UK

“Karen is a true master of her craft and clearly passionate about raising the profile of women’s sport. I wouldn’t hesitate to involve her in future events.”

JENNIFER DELUCRY
Marketing & Communications Director, Triyoga

“Versatile, professional, efficient and fun. She brings so much to every project.”

KAT FARRANTS
Founder, Movement for Modern Life

“Karen captures the human body beautifully and is an absolute joy to work with.”

ALIX INNES
Yoga Teacher

“Organised, responsive and incredibly skilled. The outcome exceeded expectations.”

MICHELLE SMITH
Founder, Essence Of

“Karen made our team feel at ease and able to express themselves. The result was a beautiful, versatile portfolio for our studio launch.”

MADELENE HART
Founder, Journey Into

“We couldn’t have asked for more. Karen’s experience and guidance were invaluable, the photos are incredible.”

CASSANDRA REES
Partnerships & Key Events Manager, SportsAid

“Karen delivered exactly the imagery we were looking for, combining professionalism with creativity and adaptability.”

MARK NESBITT
Strength Coach, Founder Unit 8

“Karen captured the South Africa women’s team training for the Rugby World Cup, professional, friendly and excellent photos.”

EMMA LANDOLT
Yoga Teacher

“Creative, intuitive and supportive. The images have helped my teaching work immensely.”

BECKS VAN SOMEREN
Personal Fitness Trainer

“Karen captured my vision perfectly. A highly enjoyable and positive experience.”

ARIANNA SANTUCCI
Yoga Teacher & Founder

“What sets Karen apart is the depth of preparation and intention behind every image. Her work is refined, timeless and consistently exceeds expectations.”

KATHRYN BUDIG
Founder, Aim True | Santa Monica

“Working with Karen is like a breath of fresh air, refreshing, creative and outside the box.”

WILL GALLIMORE
Founding Partner, Fit With Me

“Thoughtful, responsive and discreet in a live gym environment. The finished product was first-rate.”

SIMON HOTEN
Founder, Simon Hoten 360

“Karen put me completely at ease. The images and video have transformed my website.”

ADRIANA MALDONADO
Founder, Sol Centre Yoga

“Karen guided us gently so movements felt natural, resulting in organic, authentic imagery.”

LAUREN PHILIPS
Studio Manager

“Professional, creative and incredibly skilled at seeing shots you never knew were there.”

CAROLINE TAUTZ
Yoga Teacher

“Karen went above and beyond. The final product is a true reflection of my work and personality.”

NIKITA AKILAPA
Yoga Teacher & Doula

“I hadn’t expected such care and safe, thoughtful guidance. Karen helped me clarify and evolve my brand, the language I now use to describe my teaching was born from those images.”