London Sports Photographer Press, Features & Insights
Behind-the-scenes of commissioning & commercial Photography
A place for the bigger story behind the images: Women’s sport campaigns, interviews, press features, award wins and nominations, and case studies from commissioned sports shoots. Expect technical insight on creative process, shoot production and real-world essentials from planning and permissions to licensing, usage and final delivery.
How to Commission a Photographer: A Practical Guide
Most photography budgets go wrong in the same place, not the shoot, but the licence. This is a practical guide to commissioning brand, sport and lifestyle imagery: how to write a brief that gets you better pictures, what you can reasonably expect a photographer to do, what usage actually means, and what moves the cost up or down.
Shortlisted Again: Rugby Photographer of the Year
For the fifth time, my work was shortlisted for Rugby Photographer of the Year. I was away on assignment and missed the awards, so gave my ticket to a photographer in our friendship group who didn't have a seat. I want to talk about why this was an easy decision, why commissioned work is what makes personal work possible, and how the pay gap in sports photography decides whose vision the rest of us get to see.
Photographing the T20 Women's World Cup at Lord's
Twenty years ago, I watched the 2005 Ashes from the stands at Edgbaston, Lord's and The Oval, a cricket fan whose love of the game began with Sunday afternoons parked beside a boundary rope. This summer I returned to Lord's for the ICC Women's T20 World Cup, this time below the Edrich Stand with a camera in my hand, photographing elite women's cricket at the ground I'd only ever known as a spectator. This is a story about cricket, women's sport, access and belonging.
Photographing Belonging For Breeze Wellbeing
People don't book a yoga class from a website. They book a feeling. And they decide in seconds whether they'd belong in your space before they've ever stepped through the door. That was the real brief behind my recent shoot for Breeze Wellbeing, a much-loved studio in Beckenham that's spent 15 years growing from a yoga studio into a full wellbeing hub.
Mumumelon: Photographing Fashion Satire With a Serious Point
Mumumelon was a fake activewear brand with a very real point. Created by Action Speaks Louder and Serious People, the satirical Lululemon climate campaign used humour and parody to ask a bigger question about fashion, sustainability and accountability. I photographed campaign images for the project, a small part in a much bigger idea, but exactly the kind of work I love being part of.
Visibility Is Not Vanity. It’s Strategy: Being Found in the Age of AI
As a working group member of AOP F22, I help facilitate monthly workshops and online conversations that support female photographers across critique, confidence, business and visibility. In a recent discussion with PR and visibility consultant Zoe Hiljemark, we explored how photographers can improve their SEO, website copy, positioning and AI search visibility.
From Building Site to Brand: Sol Centre Launch Images
Sol Centre began as dust, scaffolding and a bold idea and became a calm, inclusive North London wellness space built for real community. When founder Adriana brought me in, she didn’t ask for “a few photos for the website.” She wanted a launch-ready brand image library that could carry her new business across web, social, bookings and future press.
The Women’s Rugby World Cup: Seen From the Inside
Photographing the Women’s Rugby World Cup 2025 was a career milestone and a deeply personal, physical, creative commitment. As a female sports photographer working across rugby’s biggest stage, I documented not only elite performance, but the human stories and cultural shift happening around women’s sport. This article reflects on the connections formed, perceptions changed and futures reimagined.
Authentic Yoga Photography Rooted in Real Practice
Photographing Iyengar Yoga London was more to me than a commission, it was a meeting of practice and purpose. Drawing on decades of yoga experience and a deep understanding of the body, this shoot captures authentic, grounded yoga through a natural, fly-on-the-wall photographic approach to capture the joy of yoga as it is lived and breathed.
World Sports Photography Finalist 2026: Women’s Rugby
Being selected as a World Sports Photography Awards finalist 2026 for my work at the Women’s Rugby World Cup is both an honour and a moment of reflection. This project was about committing to women’s rugby at scale, navigating real financial and logistical challenges, and staying true to a belief that these stories deserve time, care and visibility. This post offers a behind-the-scenes insight into the work, the archive, and why making it mattered so much to me.
Jess Phillips MP Portrait for the RPS 40% Project
Photographing Jess Phillips MP in the heart of her Birmingham Yardley constituency for the RPS 40% Project was a reminder of how powerful women’s stories become when told by women themselves. Celebrating visibility, leadership and the strength behind public service. As a photographer dedicated to portraying movement, authenticity, and women leading from the front, this portrait felt like a natural extension of my work, and a celebration of women doing things together to shift the narrative.
Photographing the Anglo-American Padel Cup 2025
When I stepped onto the court as the official photographer for the inaugural Anglo-American Padel Cup, I didn’t know what to expect. Fresh from photographing the Rugby World Cup, I was craving something new and padel turned out to be exactly that: fast, social, inclusive, and visually alive. Photographing this growing sport in such a friendly setting reminded me why I love what I do, finding rhythm, competition and connection in sport.
Rugby World Cup 'Where We Belong' Launch
On a bright Saturday in Brighton, I had the privilege of photographing the launch of ‘Where We Belong’ a powerful campaign unveiled at the very top of the i360. The event also marked the Women’s Rugby World Cup and UK Sport’s joint pledge to drive greater inclusion across the British sports industry.
Sports Category AOP Award Finalist, A Full Circle Moment
I’m over the moon to be nominated as a Finalist in the 40th AOP Photographer Awards, Sports category. This is work in progress as I aim to capture the emotional intensity of rising British boxer Vivien Parsons. This ongoing portrait series documents her journey and personal growth, purposely offering an alternative to conventional boxing imagery and celebrate the real, human stories within sport.
Rugby Journal 30: Rugby, Representation and Real Stories
In a borough better known for football, one rugby club is rewriting the playbook on community, identity and grit. Through my lens, Haringey Rhinos’ story unfolded not just in tackles and scrums, but in shared laughter, fierce pride, and a celebration of difference. This is rugby how it really looks and how it really feels.
Feel the Fight: Haringey Box Cup 2025
A few weeks ago, I photographed the legendary Haringey Box Cup, one of Europe’s largest and most respected amateur boxing tournaments. I went with a very intentional lens. I wanted to feel into the atmosphere, not just observe it. That place you ringside as if you were right there too.
In a world chasing speed and perfection, I’m leaning into the imperfect. The raw, the real, the human-made images that move you. AI can impersonate a picture, but it can’t feel a moment. Because embracing imperfection, I think that’s the new creative superpower.
Elle Mace Podcast: The Story Behind the Lens
People often remember the image, not the photographer behind the lens and I’ve always been fine with that. But in this conversation with Elle Mace for the ‘More to Life’ podcast, I opened up. About my journey, my health, my values and why I’m so passionate about creating honest, human-focused photography. Whether you're a brand, athlete or editor looking for imagery with real depth, this story shares what moves the way I shoot.
A Love Letter to Women's Rugby
Step into a world of women's rugby through my lens, where each photograph captures not only the action, but the stories of identity, sisterhood and the aspirations of young fans. It’s not just about who we see on the pitch, but who’s trusted to tell the story.
Capturing the Heart of Cricket in Communities
I was commissioned by the ECB to document the unsung heroes behind 'Get Set Weekend' the volunteers, families, and local legends at Stratford Cricket Club who help community cricket thrive. Through authentic photographic storytelling, here’s a glimpse into the heart of a club where teamwork goes far beyond the boundary.
World Rugby, Rugby World Cup 2025 Experiences
Glorious spring light, a pitch steeped in history, and an event pulsing with excitement: the launch of the Women’s Rugby World Cup Experiences was a dream brief. As someone deeply embedded in rugby culture, I knew this shoot would feel like home. With familiar faces all around and a joyous atmosphere, I set out to capture the emotion, detail, and energy that define the evolving world of women’s rugby and here’s how it all unfolded behind the lens.
Shaping the Future of Women’s
Sports Photography
Because women’s sport deserves to be seen with honesty, energy, and respect
I’m Karen Yeomans, a London-based sports photographer specialising in women’s sport, movement and performance. This Press & News page brings together interviews, features and long-form stories that explore what it really takes to photograph elite sport and why representation behind the camera matters.
My work focuses on power, resilience, community and visibility. I photograph female athletes with the same intensity, craft and editorial intention historically reserved for men’s sport, creating imagery that feels real, cinematic and human.
If you're researching women's sport photography, looking for a sports photographer in London, or commissioning a campaign shoot, these features offer a clear window into my approach and values. You can also explore my movement and yoga photography, read what clients say or get in touch to discuss a brief.