Capturing the heart of Cricket in Communities

Get set cricket community club volunteers

Storytelling That Champions the Unsung Heroes

The sun rose over Stratford-upon-Avon’s Swans Nest Lane cricket ground with a chill in the air and a sky full of promise. Despite the brisk wind, the energy was warm, determined, and full of purpose. I arrived at Stratford Cricket Club with my cameras ready and spirit wide open to capture the essence of the ECB’s Get Set Weekend, a celebration of community, volunteering, and the deeply rooted love for cricket in this country. This wasn't just about players getting ready for a season. It was about long-standing club members passing down stories, parents and children mucking in to clean and volunteers giving time and heart to something bigger than themselves.

The brief was simple: capture the life and soul of the weekend. The Toyota partnership needed to be visible, sure, but what mattered more was showing the impact, real people doing real things for their club. Whether it was Bethan Ellis, a pro player working shoulder-to-shoulder with volunteers, or Toyota staff rolling up their sleeves, it was the shared effort that mattered most. I mostly shot with my Nikkor 50mm f1.2, ideal for candid, intimate shots with shallow depth and soft fall-off that gives images a timeless, documentary feel. This lens lets me get up close without intruding, perfect for the quiet moments: a child leaning into their dad’s side as he paints a sight screen panel, or a volunteer laughing mid-brush stroke. For intimate activity shots, I leaned on the 70–200mm f2.8, which allowed me to remain unobtrusive while capturing the full breadth of the club’s activity.

Telling the Truth, Naturally

There’s a raw honesty to shooting live community events. No styled sets. No retakes. Just observation, instinct, and timing. I don't direct, I witness. My approach is always to let the story unfold, and trust my ability to frame it truthfully. That’s why I gravitate to projects like this: there’s no façade. Just people showing up, chipping in, and getting on with it. My favourite moments from the day where when volunteers shared moment in-between the hard work The cold had flushed their cheeks, but the smiles were wide and sincere. You could feel the pride in their club. Community in action. These weren’t just volunteers; they were teachers, parents, professionals, neighbours, giving their time to take care and make something grow.

Photography like this is a collaboration between my lens and their lived experience. I bring my technical tools, fast lenses, sharp eye, instinctive timing but the magic only happens when the people in front of me trust the moment. That’s what I seek out. That’s what I love. And yes, there’s always the challenge of weather (it was cold), time limits, and unpredictable attendance but the spirit of volunteering, across ages and genders, was still beautifully evident. The tree-lined ground, steeped in history and overlooked by the Royal Shakespeare Theatre was a dream to shoot in. There’s something about photographing sport in a place with that much legacy. You can almost feel the ghosts of players past, watching proudly from the boundary.

Soul Meets Story

This is the kind of work that fuels me. Not because it’s flashy, but because it’s real. Because it aligns with my core values: community, authenticity, soulfulness, and showing what sport truly means to the people who live it every day. For brands, organisations, and publications looking to tell stories with depth and integrity, this is what I bring to the table. Emotive imagery. Natural moments. Powerful visual storytelling that invites viewers in, rather than just asking them to look. And if you’ve got a story that deserves soulful, honest photography, whether for grassroots sport, editorial campaigns, or personal branding, I’d love to hear from you.

Karen Yeomans

Award-winning photographer Karen Yeomans captures the power, movement, and emotion of sport with dynamic energy. Based in London, she collaborates with brands, agencies, and businesses to create striking visuals that inspire and engage. Karen has worked with Nike, Red Bull, GB Boxing, and the ECB, delivering impactful campaign imagery. She also helps fitness, lifestyle, and yoga brands bring their vision to life through compelling photography that expresses their passion, teachings, and products.

Whether it’s for branding, campaigns, or a creative project, I’m here to bring your ideas to life. Let’s make it happen. Get in touch to book a call.

https://www.karenyeomans.com
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