London Sports Photographer Press, Features & Insights
Behind-the-scenes of commissioning & commercial Photography
A place for the bigger story behind the images: Women’s sport campaigns, interviews, press features, award wins and nominations, and case studies from commissioned sports shoots. Expect technical insight on creative process, shoot production and real-world essentials from planning and permissions to licensing, usage and final delivery.
Mumumelon: Photographing Fashion Satire With a Serious Point
Mumumelon was a fake activewear brand with a very real point. Created by Action Speaks Louder and Serious People, the satirical Lululemon climate campaign used humour and parody to ask a bigger question about fashion, sustainability and accountability. I photographed campaign images for the project, a small part in a much bigger idea, but exactly the kind of work I love being part of.
Capturing the Heart of Cricket in Communities
I was commissioned by the ECB to document the unsung heroes behind 'Get Set Weekend' the volunteers, families, and local legends at Stratford Cricket Club who help community cricket thrive. Through authentic photographic storytelling, here’s a glimpse into the heart of a club where teamwork goes far beyond the boundary.
World Rugby, Rugby World Cup 2025 Experiences
Glorious spring light, a pitch steeped in history, and an event pulsing with excitement: the launch of the Women’s Rugby World Cup Experiences was a dream brief. As someone deeply embedded in rugby culture, I knew this shoot would feel like home. With familiar faces all around and a joyous atmosphere, I set out to capture the emotion, detail, and energy that define the evolving world of women’s rugby and here’s how it all unfolded behind the lens.
Shaping the Future of Women’s
Sports Photography
Because women’s sport deserves to be seen with honesty, energy, and respect
I’m Karen Yeomans, a London-based sports photographer specialising in women’s sport, movement and performance. This Press & News page brings together interviews, features and long-form stories that explore what it really takes to photograph elite sport and why representation behind the camera matters.
My work focuses on power, resilience, community and visibility. I photograph female athletes with the same intensity, craft and editorial intention historically reserved for men’s sport, creating imagery that feels real, cinematic and human.
If you're researching women's sport photography, looking for a sports photographer in London, or commissioning a campaign shoot, these features offer a clear window into my approach and values. You can also explore my movement and yoga photography, read what clients say or get in touch to discuss a brief.