Rugby World Cup ‘Where we belong’ Launch

Events
Written By Karen Yeomans

On a bright Saturday in Brighton, I had the privilege of photographing the launch of ‘Where We Belong’ a powerful campaign unveiled at the very top of the i360. The event also marked the Women’s Rugby World Cup and UK Sport’s joint pledge to drive greater inclusion across the British sports industry.

The day brought together inspiring voices including Minister for Sport Stephanie Peacock, World Rugby’s Sarah Massey and Sally Horrox, who shared their ambitions for the tournament and its lasting legacy. A standout panel featuring Jenny Mitton, Aimee Bywater-Lutman, Esther Britten MBE, Vicks Hayward-Melen and Viveen Taylor left the room buzzing, with thought-provoking insights on championing women and opening doors for underrepresented groups.

It was an honour to capture the energy of such a milestone moment, part of my wider journey documenting the Women’s Rugby World Cup and its impact on and off the pitch.

Karen Yeomans

Award-winning photographer Karen Yeomans captures the power, movement, and emotion of sport with dynamic energy. Based in London, she collaborates with brands, agencies, and businesses to create striking visuals that inspire and engage. Karen has worked with Nike, Red Bull, GB Boxing, and the ECB, delivering impactful campaign imagery. She also helps fitness, lifestyle, and yoga brands bring their vision to life through compelling photography that expresses their passion, teachings, and products.

Whether it’s for branding, campaigns, or a creative project, I’m here to bring your ideas to life. Let’s make it happen. Get in touch to book a call.

https://www.karenyeomans.com
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