Movement for Modern Life: Soulful Yoga Brand Photography
Ten years of home practice photography for a yoga brand
I've photographed Movement for Modern Life for over ten years, working with founder Kat Farrants and the MFML team across rooftop shoots, candlelit meditations, windswept fields and teacher home studios. It's rare in commercial photography to grow alongside a client this long.
The work is built around presence rather than performance: the flicker of light across a face, a hand gently adjusting a mat, the trust between teacher and student. Nothing here is staged for the camera, it's noticed by it, which is the difference between marketing imagery and something people actually feel.
This sits alongside the brand photography I've made for Hotpod Yoga and the documentary work I've made at triyoga's London studios, three yoga brands with very different practices photographed with the same human first approach. See more of my yoga and movement photography, or find out about commissioning brand photography like this.
If you're a purpose led yoga or wellness brand who wants imagery that feels like meaning rather than marketing, I'd love to talk.