Brand imagery - urban storytelling for studios in the making

Before the walls were painted, before the first class was taught, and even before the doors of triyoga Shoreditch and Ealing officially opened, I was invited to create a photographic story rooted in the energy of what was to come. There was no polished studio space yet. No final lighting. No signature scent of essential oils or sound of collective breath filling a class. But that didn’t matter. Because the brand, the spirit of movement, mindfulness and community was already alive. We took to the streets, letting the surrounding neighbourhoods become our canvas. Wandering around Shoreditch and Ealing, I worked with teachers, movers and yoga ambassadors to create portraits that felt real, expressive and rooted in place. The resulting images are more than marketing shots, they’re invitations.

As a movement photographer and someone deeply connected to the wellness world, I know how powerful the before phase is. I get what it takes to communicate a feeling, a rhythm, a philosophy, without even needing a finished space. That’s what makes my approach different: I lead with curiosity, empathy and experience to help brands visually embody values. These images captured the natural energy of the people behind the studio. They told a story of anticipation and intention, real movement, real humans, in real spaces. For a studio like triyoga, rooted in presence and purpose, that early branding mattered. So if you're looking to launch something meaningful, whether your space is finished or not, I’ll help you create visuals that spark trust, connection and curiosity from the start. Because brand storytelling begins long before your first client walks through the door.