London Sports Photographer Press, Features & Insights
Behind-the-scenes of commissioning & commercial Photography
A place for the bigger story behind the images: Women’s sport campaigns, interviews, press features, award wins and nominations, and case studies from commissioned sports shoots. Expect technical insight on creative process, shoot production and real-world essentials from planning and permissions to licensing, usage and final delivery.
Photographing a Private Cycling Tour in Tuscany
A private corporate cycling tour in Tuscany became far more than event coverage. Across six days of riding, I photographed riders, landscape, heat, gravel, support, atmosphere and the subtle moments between the action, then shaped the work into a printed book, private online gallery and Director’s Cut film.
How to Commission a Photographer: A Practical Guide
Most photography budgets go wrong in the same place, not the shoot, but the licence. This is a practical guide to commissioning brand, sport and lifestyle imagery: how to write a brief that gets you better pictures, what you can reasonably expect a photographer to do, what usage actually means, and what moves the cost up or down.
Mumumelon: Photographing Fashion Satire With a Serious Point
Mumumelon was a fake activewear brand with a very real point. Created by Action Speaks Louder and Serious People, the satirical Lululemon climate campaign used humour and parody to ask a bigger question about fashion, sustainability and accountability. I photographed campaign images for the project, a small part in a much bigger idea, but exactly the kind of work I love being part of.
Elle Mace Podcast: The Story Behind the Lens
People often remember the image, not the photographer behind the lens and I’ve always been fine with that. But in this conversation with Elle Mace for the ‘More to Life’ podcast, I opened up. About my journey, my health, my values and why I’m so passionate about creating honest, human-focused photography. Whether you're a brand, athlete or editor looking for imagery with real depth, this story shares what moves the way I shoot.
Shaping the Future of Women’s
Sports Photography
Because women’s sport deserves to be seen with honesty, energy, and respect
I’m Karen Yeomans, a London-based sports photographer specialising in women’s sport, movement and performance. This Press & News page brings together interviews, features and long-form stories that explore what it really takes to photograph elite sport and why representation behind the camera matters.
My work focuses on power, resilience, community and visibility. I photograph female athletes with the same intensity, craft and editorial intention historically reserved for men’s sport, creating imagery that feels real, cinematic and human.
If you're researching women's sport photography, looking for a sports photographer in London, or commissioning a campaign shoot, these features offer a clear window into my approach and values. You can also explore my movement and yoga photography, read what clients say or get in touch to discuss a brief.