London Sports Photographer Press, Features & Insights

Behind-the-scenes of commissioning & commercial Photography

A place for the bigger story behind the images: Women’s sport campaigns, interviews, press features, award wins and nominations, and case studies from commissioned sports shoots. Expect technical insight on creative process, shoot production and real-world essentials from planning and permissions to licensing, usage and final delivery.

How to Commission a Photographer: A Practical Guide
Commercial, Behind the Lens Karen Yeomans Commercial, Behind the Lens Karen Yeomans

How to Commission a Photographer: A Practical Guide

Most photography budgets go wrong in the same place, not the shoot, but the licence. This is a practical guide to commissioning brand, sport and lifestyle imagery: how to write a brief that gets you better pictures, what you can reasonably expect a photographer to do, what usage actually means, and what moves the cost up or down.

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Visibility Is Not Vanity. It’s Strategy: Being Found in the Age of AI
Behind the Lens, Commercial Karen Yeomans Behind the Lens, Commercial Karen Yeomans

Visibility Is Not Vanity. It’s Strategy: Being Found in the Age of AI

As a working group member of AOP F22, I help facilitate monthly workshops and online conversations that support female photographers across critique, confidence, business and visibility. In a recent discussion with PR and visibility consultant Zoe Hiljemark, we explored how photographers can improve their SEO, website copy, positioning and AI search visibility.

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Elle Mace Podcast: The Story Behind the Lens
Behind the Lens, Commercial Karen Yeomans Behind the Lens, Commercial Karen Yeomans

Elle Mace Podcast: The Story Behind the Lens

People often remember the image, not the photographer behind the lens and I’ve always been fine with that. But in this conversation with Elle Mace for the ‘More to Life’ podcast, I opened up. About my journey, my health, my values and why I’m so passionate about creating honest, human-focused photography. Whether you're a brand, athlete or editor looking for imagery with real depth, this story shares what moves the way I shoot.

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Shaping the Future of Women’s
Sports Photography

Because women’s sport deserves to be seen with honesty, energy, and respect

I’m Karen Yeomans, a London-based sports photographer specialising in women’s sport, movement and performance. This Press & News page brings together interviews, features and long-form stories that explore what it really takes to photograph elite sport and why representation behind the camera matters.

My work focuses on power, resilience, community and visibility. I photograph female athletes with the same intensity, craft and editorial intention historically reserved for men’s sport, creating imagery that feels real, cinematic and human.

If you're researching women's sport photography, looking for a sports photographer in London, or commissioning a campaign shoot, these features offer a clear window into my approach and values. You can also explore my movement and yoga photography, read what clients say or get in touch to discuss a brief.