Metro Bank Girls in Cricket Fund: Coaches and Players
London Cricket Campaign Photography for Brands and Sport
This was a campaign shoot for the Metro Bank Girls in Cricket Fund, a partnership between Metro Bank and the England and Wales Cricket Board to put more women into cricket coaching and more girls into the game. I photographed coaches, volunteers and young players in Essex training kit: studio portraits against a deep blue ground, and an indoor coaching session where the noise and the laughter did most of the work for me. Three of the frames on this page are the finished campaign artwork those photographs became.
A campaign like this lives or dies on whether the people in it look like they want to be there. Studio days can flatten that fast. So I shot the group portraits loose and quick, keeping the sessions short and the direction light, letting the coaches stand how they actually stand rather than posing them into a line. With the girls I stayed back and let the session run. The frame that carries the campaign is not the neat one. It is the one where a coach is mid laugh and someone is holding a bat like they own it.
This sits alongside my other cricket work: the ECB Get Set community weekend at Stratford Cricket Club, and women's cricket in Bermuda. It is part of my wider sports photography portfolio, and I have written about photographing the ICC Women's T20 World Cup final at Lord's. For campaign and brand work, see commissions.
If you are building a campaign around participation, coaching or women's sport, and you want images that look like the people in them rather than like a brand guideline, let's talk.