Triathlon swimmers competing in open water in Bermuda

Plan stronger photography from the start

A Photography Brief Planner for Brands and Founders

A practical visual brief guide to help brands, founders and agencies commission imagery with more clarity, better preparation and stronger results.

If you would like to talk through cost and usage first, read how to commission a photographer, see how commissions work or look at the brands I have worked with. The planner also comes up in the Sol Centre launch story.

Cover of The Visual Brief Planner: two people in red hats wrapped in red and white flags, walking away along a fenced road

The strongest photography rarely begins on the day of the shoot. It begins earlier, with clarity of thought, a feeling for what needs to be communicated, and a shared understanding of how the imagery should live in the world. This guide is designed to help shape that foundation, so the work feels more considered, more distinctive and more closely aligned with the story your brand wants to tell.

  • WHAT TO CONSIDER BEFORE YOU COMMISSION
    Define the intention behind the shoot, the audience you want to reach, and the role the imagery needs to play.

  • HOW TO PREPARE FOR MORE DISTINCTIVE RESULTS
    Bring greater clarity to message, usage and deliverables before the creative process begins.

  • HOW TO BRIEF WITH CONFIDENCE & CREATIVE DIRECTION
    Build a clearer framework for imagery that feels cohesive, purposeful and emotionally resonant.

Or return to the homepage

Page from The Visual Brief Planner headed Purpose, over a black and white photograph of a boxer punching a pad, with three guiding questions