Capturing movement & mission
for brands that go deeper

When I photographed Olympian Lauren Smith for her campaign with Mooncup and Planet Earth Games, I knew this story needed to be told with heart, honesty, and light. Fresh from the Tokyo 2021 Games, Lauren stepped into this project not just as an athlete, but as an advocate for sustainability, wellbeing, and redefining what strength looks like.

We shot in natural light, leaning into the softness of early morning and the raw, real feel of the moment. No harsh studio gloss, just the quiet power of a woman aligned with her values. I’m always drawn to what’s underneath the athleticism: the resilience, the rituals, the responsibility these women carry. With Lauren, it was about showing her grounded and real, not just as a competitor, but as a conscious human being navigating her sport and the planet she plays on. This is the kind of work I love, where purpose and people meet in a meaningful way. As a London sports photographer with a lifestyle lens, I work with brands who care about more than the finish line. My portraits celebrate depth as much as performance. Whether you're a marketing manager, agency producer, or founder of a mission-led business, I create visuals that go beyond a brief, they connect. Your brand story deserves more than surface-level content. Let’s create something with impact, images that move people.