Minutez: Youth Football Academy Photography, London
Sports Brand & Advertising Photography for Football Talent
This shoot with Minutez, a bold new sports tech platform, was all about celebrating raw, emerging football talent. We weren't just taking portraits, we were capturing potential, drive and identity. I worked closely with the brand to photograph a series of lifestyle portraits and action based storytelling, showing young footballers not just at play, but at their most focused, hopeful and human. What made this shoot so unique was the chance to shoot talent from all walks of life, in authentic urban locations that gave the imagery a real sense of place.
This is where I come alive as a sports photographer, in those moments that feel unfiltered, where movement, character and light collide. Whether I'm working for a commercial brand, start up or campaign agency, my approach is the same: tell the truth of the story, visually. These portraits weren't just about what they looked like, they were about what they felt like. That's the power of thoughtful, lifestyle led sports photography: it doesn't just show the talent, it shows the journey.
This shoot sits alongside another athlete brand campaign on Commissions: Lauren Smith's Olympic badminton photography, plus this Nike x Rebel Girls football tour campaign, if you want to see how this approach adapts across different sports and ages.
If you're a brand, platform or agency looking for powerful, real photography that celebrates movement, identity and meaning, I'd love to bring your story to life too.