Rebel Girls x Nike World Cup
Girls Football Activation

During the 2023 Women's World Cup, I had the privilege of collaborating with Rebel Girls and Nike on a groundbreaking initiative aimed at inspiring young girls to embrace football. This month-long activation spanned the vibrant cities of London and Paris, bringing together a dynamic mix of activities designed to ignite passion and break down barriers in women's sports.

One of the standout features was the 'Score Practice Zone,' a dedicated space where girls could practice their shooting skills under the guidance of experienced coaches. This hands-on approach not only enhanced their technical abilities but also boosted their confidence, reinforcing the message that football is a sport for everyone.