Fisheye view of a cityscape with skyscrapers and a green Nike FC sign under a blue sky with clouds.
Person looking through a green sports net with colorful graffiti in the background.
Children writing on a large board outside Westfield shopping center with colorful markers.
Two women wearing hijabs and Nike apparel taking a selfie with soccer balls in the background.
Two young girls participating in an activity at the "FC Rebel Girls Tour." They are smiling and holding markers, with a colorful, branded background featuring cartoon characters and text.
Man holding a tray of ice cream
Young girl looking at an informational display shaped like a soccer jersey on a rack, featuring details about a soccer player named Leah Williamson from England. The display is part of an interactive exhibit.
Athlete in soccer gear kicking a ball in an interactive training environment with digital target displays.
A young girl in a blue shirt holding a paper bag with a Nike logo, surrounded by people, some holding clipboards, in a lively outdoor setting.

Kicking Down Barriers
Rebel Girls x Nike Football Tour

Responsive Line

Teaming up with Rebel Girls and Nike during the 2023 Women’s World Cup was an unforgettable experience. This month-long activation across London and Paris was all about breaking barriers and encouraging young girls to step onto the pitch with confidence. With an open-top bus packed with Nike kits, footballing icons, and engaging activities, this initiative brought the game closer to the next generation.

From community events to high-energy training sessions, every stop on this journey created a space where girls could see themselves in football. The ‘Score Practice Zone’ gave young players a chance to sharpen their shooting skills with pro-level coaching, while hands-on mentorship from Nike athletes and influencers provided inspiration and representation in a sport that hasn’t always made space for them.