London Sports Photographer Press, Features & Insights

Behind-the-scenes of commissioning & commercial Photography

A place for the bigger story behind the images: Women’s sport campaigns, interviews, press features, award wins and nominations, and case studies from commissioned sports shoots. Expect technical insight on creative process, shoot production and real-world essentials from planning and permissions to licensing, usage and final delivery.

Visibility Is Not Vanity. It’s Strategy: Being Found in the Age of AI
Behind the Lens, Commercial Karen Yeomans Behind the Lens, Commercial Karen Yeomans

Visibility Is Not Vanity. It’s Strategy: Being Found in the Age of AI

As a working group member of AOP F22, I help facilitate monthly workshops and online conversations that support female photographers across critique, confidence, business and visibility. In a recent discussion with PR and visibility consultant Zoe Hiljemark, we explored how photographers can improve their SEO, website copy, positioning and AI search visibility.

Read More
World Sports Photography Finalist 2026: Women’s Rugby
Sports Photography, Editorial Photography Karen Yeomans Sports Photography, Editorial Photography Karen Yeomans

World Sports Photography Finalist 2026: Women’s Rugby

Being selected as a World Sports Photography Awards finalist 2026 for my work at the Women’s Rugby World Cup is both an honour and a moment of reflection. This project was about committing to women’s rugby at scale, navigating real financial and logistical challenges, and staying true to a belief that these stories deserve time, care and visibility. This post offers a behind-the-scenes insight into the work, the archive, and why making it mattered so much to me.

Read More
Jess Phillips MP Portrait for the RPS 40% Project
Portrait Photography, Behind the Lens Karen Yeomans Portrait Photography, Behind the Lens Karen Yeomans

Jess Phillips MP Portrait for the RPS 40% Project

Photographing Jess Phillips MP in the heart of her Birmingham Yardley constituency for the RPS 40% Project was a reminder of how powerful women’s stories become when told by women themselves. Celebrating visibility, leadership and the strength behind public service. As a photographer dedicated to portraying movement, authenticity, and women leading from the front, this portrait felt like a natural extension of my work, and a celebration of women doing things together to shift the narrative.

Read More
Rugby Journal 30: Rugby, Representation and Real Stories
Editorial Photography, Sports Photography Karen Yeomans Editorial Photography, Sports Photography Karen Yeomans

Rugby Journal 30: Rugby, Representation and Real Stories

In a borough better known for football, one rugby club is rewriting the playbook on community, identity and grit. Through my lens, Haringey Rhinos’ story unfolded not just in tackles and scrums, but in shared laughter, fierce pride, and a celebration of difference. This is rugby how it really looks and how it really feels.

Read More
World Rugby, Rugby World Cup 2025 Experiences
Campaign Photography, Sports Photography Karen Yeomans Campaign Photography, Sports Photography Karen Yeomans

World Rugby, Rugby World Cup 2025 Experiences

Glorious spring light, a pitch steeped in history, and an event pulsing with excitement: the launch of the Women’s Rugby World Cup Experiences was a dream brief. As someone deeply embedded in rugby culture, I knew this shoot would feel like home. With familiar faces all around and a joyous atmosphere, I set out to capture the emotion, detail, and energy that define the evolving world of women’s rugby and here’s how it all unfolded behind the lens.

Read More
BBC World Service Sports Hour Interview with Shourjo Sarkar
Behind the Lens, Sports Photography Karen Yeomans Behind the Lens, Sports Photography Karen Yeomans

BBC World Service Sports Hour Interview with Shourjo Sarkar

The sports photography industry is still overwhelmingly male. Even as women’s sport gains visibility, the people capturing it remain mostly men. Why? Because there's still an ingrained belief that technical roles like photography belong to men.

In my conversation with Shourjo Sarkar on BBC Sports Hour, we discussed why women need to trust other women to do the job, whether behind the camera, in the editor’s chair, or on the pitch. Women see the game differently, and that perspective is vital in telling authentic sporting stories. Listen in as we break down what needs to change to make real progress.

Read More

Shaping the Future of Women’s
Sports Photography

Because women’s sport deserves to be seen with honesty, energy, and respect

I’m Karen Yeomans, a London-based sports photographer specialising in women’s sport, movement and performance. This Press & News page brings together interviews, features and long-form stories that explore what it really takes to photograph elite sport and why representation behind the camera matters.

My work focuses on power, resilience, community and visibility. I photograph female athletes with the same intensity, craft and editorial intention historically reserved for men’s sport, creating imagery that feels real, cinematic and human.

If you're researching women's sport photography, looking for a sports photographer in London, or commissioning a campaign shoot, these features offer a clear window into my approach and values. You can also explore my movement and yoga photography, read what clients say or get in touch to discuss a brief.