Advertising shoot
Yoga Matters Product Photography

When Yoga Matters reached out for this campaign, I knew it was going to be more than a standard product shoot. We were creating something that felt like practice, light, connected, and alive with energy. The set was filled with laughter. Our models moved freely, flowed through shapes, sometimes paused for tea and chats, and always stayed connected to the feel-good spirit of the brand. This wasn’t about forced poses or overly polished perfection, this was about capturing the feeling that keeps people coming back to their mat.

As a lifestyle photographer with over 20 years immersed in the yoga world, I bring a lived understanding to every frame. I know how a bolster should support the body, how a meditation cushion invites softness, and how breath shapes the way light moves through a scene. That insight matters when you're building a shoot that speaks to real people, real practice, and real product use. Yoga Matters is trusted in the yoga community, and being chosen to visually reflect their identity was a joy. Their products are thoughtfully made, designed to support the wellbeing journey and my photography reflects that same intention. Each image we created was grounded in connection, joy, and movement – just like the practice itself. If you’re a wellness or yoga brand looking to commission a photographer who deeply understands your world and can bring your products to life with light, heart and natural storytelling, This is where soulful brand photography meets joyful, commercial impact.