Wellicious: Sustainable Activewear Photography, Tunisia

Wellicious is a trailblazer in ethical activewear, Cradle to Cradle Certified and zero waste in every sense. The textures are soft, the tones earthy, and the intention behind every stitch was something I felt in my bones as I composed each frame.

We worked in sync with the landscape: raw, wild, sun bathed. I shot with an eye for honest movement, yoga, stretch, stillness, strength. Every image had to feel as effortless and elevated as the clothes themselves. My style is soulful and real, never overproduced, because when you're working with a brand like Wellicious, the power is already in the product. My job is to frame it with integrity.

This shoot sits alongside another outdoor fitness brand commission on Commissions: Fusion Fitness' beach bootcamp campaign in Bermuda, plus The Outdoor PT's brand photography closer to home.

If you're a conscious brand with a mission, looking for images that move people, this is where we meet.