Ethical Activewear Photography in Tunisia

Beneath the warm light of Tunisia’s desert skies, I photographed Wellicious’ newest collection, fitness fashion rooted in sustainability, movement, and meaning. This wasn’t just a joy to shoot; it was a living embodiment of everything I stand for as a photographer. Wellicious is a trailblazer in ethical activewear, Cradle to Cradle Certified® and zero-waste in every sense. The textures are soft, the tones earthy, and the intention behind every stitch was something I felt in my bones as I composed each frame. I wanted the images to breathe. To move. To speak the same language as the women wearing them.

We worked in sync with the landscape, raw, wild, sun-bathed. I shot with an eye for honest movement: yoga, stretch, stillness, strength. Every image had to feel as effortless and elevated as the clothes themselves. As someone who lives and breathes wellness and movement, this was more than just photography, it aligned with my values. What fuels me on shoots like this is connection: between subject, brand, values, and environment. I bring a dynamic energy to set, but always with sensitivity to the spirit of the story we’re telling. My style is soulful and real, never overproduced. Because when you’re working with a brand like Wellicious, the power is already in the product. My job is to frame it with integrity. So, if you're a conscious brand with a mission and you’re looking for images that move people, this is where we meet. I’ll capture your story not just as it looks, but as it feels.