Bridget Woods Kramer: Advertising Photography for Yoga
Campaign photography for yoga teachers and retreat leaders
When I photographed Bridget Woods Kramer for her workshops, teacher trainings, immersions and retreats marketing campaign, I wasn't capturing shapes or poses, I was tuning in to the presence of a teacher with decades of insight. Bridget has taught Anusara yoga since the 1990s, trained directly under its founder, and now teaches between Cornwall and London. That is a lot of authority to carry in a single frame, and the brief was to let it show without ever performing it.
We built the set in my studio, working with both stillness and motion, a seated fold held quiet, then two full inversions shot in different costumes to give the campaign range across formats. Nothing about the set was complicated, one backdrop, changing light, real strength held without visible strain. That restraint is the method, because a campaign image has to work small on a phone screen and large on a poster, and the ones that do are the ones with nothing extra to lose at either size.
This shoot sits alongside brand photography with Nikita Akilapa and Scaravelli inspired brand photography with Catherine Annis in the movement and wellbeing portfolio. For campaign and advertising shoots built the same way, here is how commissions run.
If your brand needs one image that reads as clearly on a poster as it does on a phone screen, this is the kind of discipline that gets you there.