Empowering Brand Photography
for Wellness Creatives

Tass Cambitzi-Herrera came to me with a clear brief: to be seen as she truly is, bold, grounded, strong. Not in the performative sense, but with lived depth, informed by years of experience across yoga, fitness, and a personal journey of transformation. Her background in competitive fitness, recovery, and years of teaching had shaped a confident, embodied presence she wanted captured with integrity. We set out to create something unapologetically vibrant and full of life. Her vision? To break free from the expected softness often seen in yoga photography and instead craft images that reflect her power, clarity, and realness. She was drawn to my work because, in her words: “I could see something special and inspiring about Karen’s images. The balance of softness & strength was an element I wanted to tap into, as well as working with someone who understands movement. Every aspect of the process was incredible and I couldn’t have been happier with the images. When I saw the campaign with sporting women, I felt part of something bigger.”

That sense of connection and shared values is what made this shoot so rich. What you see in these images is a woman who owns her space. There’s integrity, there’s soul, and there’s no pretending. Whether we were shooting inversions, stillness, or candid moments, my aim was to let her realness shine, because that’s what clients connect with most. On set, we paid close attention to colour, movement, and detail but there was space for laughter and play, too. That dynamic energy is in every frame. This is what I love most: collaborating with passionate professionals who live and breathe what they do. I create brand imagery that reflects your truth, because when you show up authentically, your audience feels it. If you're looking for a photographer who understands your world and can capture your strength and story with soul, let’s talk.