Telling a Stronger Brand Story
with Real Images & feeling

When I photographed Jak Lewis, the female fitness coach focused on women’s health through nutrition and weight training, I wanted to bottle that warm, empowering energy he brings to his sessions. We shot outdoors in golden hazy sunshine, an intentional choice to reflect his grounded, holistic approach. There’s something powerful in the way Jak makes people feel: supported, uplifted, capable. I wanted those values to shine through in the images. No forced smiles. No posing for posing’s sake. Just real, confident, radiant presence. Jak’s message is clear, strength is about so much more than aesthetics. It’s about resilience, consistency, and redefining what empowerment looks like at every stage of a woman’s life. That’s what I love to capture, not just what someone looks like, but how they feel in the moment. My photographic process is guided by curiosity, trust, and a deep respect for the story behind the brand.

Behind the camera, I’m always chasing that sweet spot between light, emotion, and truth. It’s what turns a simple brand shoot into something meaningful. For Jak, this meant creating relaxed, lifestyle-led shots that communicate approachability, professionalism, and his passion for helping women thrive. Whether you're a personal trainer, wellness coach or fitness brand looking to elevate your presence, I create evocative, authentic images that connect. It’s about building a visual language that supports your mission and invites your audience to join you. Let me know If you’re ready for images that truly reflect your values and energy, I’d love to collaborate.